Talenting

Željka spent years in the corporate HR world before launching Talenting as her own consultancy. She had the expertise and the client relationships, but no visual identity and no web presence. The challenge wasn't just designing a website — it was translating a complex, layered service offering (corporate HR consulting, coaching, RTT therapy, NLP) into something a visitor could understand quickly and navigate without getting lost.

The other challenge was positioning. Talenting works with two very different audiences — corporate clients who need HR strategy and culture work, and individuals seeking personal transformation through coaching and therapy. The brand and the site had to speak to both without diluting either.

The visual identity started with the core idea behind the business: individuals come together to form organisations, and through shared purpose, evolve into something bigger. Early explorations used organic symbols — a sun, a spiral — representing personal growth. The final mark landed on a minimalist typographic logo inside a soft-edged container, symbolising structure, gathering, and the formation of a collective.

For the website, the services were structured into two clear tracks — corporate and individual — each with its own entry point and language. Corporate clients see strategy, team development, and HR systems. Individual clients see coaching, RTT, and NLP with a more personal tone. Both tracks converge on the same message: Talenting helps you reach your potential.

A set of custom illustrations was created with AI assistance to support the narrative visually — giving the site a distinctive look without the cost of traditional illustration across a multi-page bilingual site.

Talenting now has a brand and a web presence that matches the professionalism Željka brings to her work. The site clearly separates corporate and individual services while keeping them connected under one story. It's bilingual, easy to update, and gives her a credible platform to grow the practice — whether that's attracting a new corporate client or someone looking for personal coaching.