I make complex businesses simple to understand.

You know your work inside out. But your website, your brand, the way you present yourself online — does it actually show that? That's where I come in.

The more you know about what you do, the harder it becomes to explain it.

Expertise builds up over years, but so does internal language. What's obvious to you isn't obvious to anyone else. Your website ends up saying everything and communicating nothing.

I help you structure the information, strip it back to what matters, and present it so your potential clients get it — immediately, without a follow-up call to explain what you actually meant.
  • Understand first, design later

    Before anything visual happens, I need to understand what you do, who you're talking to, and what's actually getting in the way. Most design problems are really communication problems.

    01
  • Strip it to what matters

    The goal is never "more content." It's the right message, in the right order, said clearly enough that it doesn't need an explanation. Simpler, more understandable, more functional.

    02
  • Build it so you can own it

    Whether it's a website, an identity, or a full set of materials — you should be able to maintain and update it without calling me every time. Sustainable systems, not beautiful one-offs.

    03

Twenty years of making complex things make sense.

I'm Bor Dizdar. Since 2005 I've worked with clients from all kinds of areas — architecture, pharma, culture, government, tech, small business. The common thread is always the same: they know what they do, but their communication doesn't show it.

I work across strategy, identity, web, and print. I also teach web strategy and website creation seminars through Plavi ured / ZICER — which keeps me honest about what actually works.

  • Branding, digital design, and website creation since 2005

  • Clients across engineering, legal, culture, pharma, government

  • Strategy through to execution — identity, web, print

  • Web strategy seminars — Plavi ured / ZICER

  • Independent consultant, not an agency

  • Croatian Academy of Sciences and Arts (HAZU)
  • Croatian Bank for Reconstruction and Development
  • City of Rijeka
  • Jadran-galenski laboratorij d.d.
  • Falkensteiner Hotels & Residences
  • Mak Dizdar Foundation
  • Geolux d.o.o.
  • SPOT d.o.o.
  • Slovo Gorčina Festival of Culture